5 Ways to Increase Conversions on your Website
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After you launch your new optimized website, you will certainly expect to receive a lot of visitors. And you will also want to have those visitors complete an action on your website. Whether you want them to sign up for your newsletter, contact you, or turn into a lead, conversions will drive your online business.
Here are 5 ways you can increase the conversions on your website.
Rely on Testimonials
Customers trust reviews now more than ever. Brand recognition is dropping, so website visitors look for recommendations and testimonials. If your company has a Google MyBusiness account or a social media profile, ask your followers to drop their reviews. This will help you have a better ranking on search engines as well.
Keep your Processes Simple
If your sign-up forms have too many tabs, users may not take the time to fill them out. Capturing visitors and turning them into leads can be a bit tricky. Staying up to date with best practices is essential to having successful conversions for your website.
Having automated processes can certainly help your business. You can also try adding chatbots or chat boxes to help new visitors.
Prepare a Great CTA Copy
Nothing guarantees a great conversion rate better than a great call to action. Make sure your CTA’s are easy to understand. If users get lost in your website, you will lose a valuable opportunity to increase your business.
Make your Design Comfortable for Users
Users will leave your website if they get confused or are bombarded with too much information. Keeping your design simple will help you keep their attention.
Having an optimized design, or a website suited for mobile devices is not enough. Your website has to be very easy to navigate and understand. Information should be easy to read, and forms easy to complete.
Test Different Offers and Keep Track of your Results
It’s very important to have more than one approach to conversions. There is not an exact science as to what will always work for your audience. Trends can vary or new processes can always emerge online. Having A/B testing with different CTA’s, different forms, or even different colors for your buttons can make the difference between having a successful or unsuccessful campaign.
Keep track of your results so you can evaluate what is working or not working on your website.