Case Study: A New Year’s New Gina Marie Website
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At a Glance
Company Name:
Gina Marie Refrigeration Equipment & Doors
New York
Industry
Cold Storage and Repair
Key Challenges
- Manages installs and service for five large supermarket chains, a multitude of 7-Eleven stores, and many independent facilities across New York, New Jersey, Pennsylvania, and Delaware.
- Managing and servicing longtime clients while prospecting for more work outside Gina Marie’s home state of NY
- Updating Gina Marie branding for 2018 while still staying true to customers that have been using the Gina Marie service for decades
- Continue to update Gina Marie’s offerings to include the most contemporary products from cold storage manufacturers and distributors
Implementation Highlights
- Dan Rizzo arrives at the 20 Lemons office with an 8-year-old website and an even older Gina Marie logo
- Gina Marie logo receives more depth to the lettering, bolder, brighter colors, and an overall more modern feel
- Longtime customers soon recognized it as a branding update, while new customers formed trust with the aesthetically-pleasing logo upgrade
- Applied the same design concepts that worked for the new logo when laying out the new website
- Little by little, 20 Lemons’ team updated website copy, product information, photos in the web gallery, as well as the company’s most recent product and service updates
Key Benefits
- Well-designed, eye-catching, and exciting new website
- A logo that customers new and old will recognize as a leader in Refrigeration Installation and Repair
- An efficient, fast-loading website that provides information instantaneously for Gina Marie staff and clients
- A new, easy place to conduct business and capture leads
- Appealing website and logo design builds customer trust
Re-branding assures longtime customers, builds new customer trust, and not only modernizes the company, but pushes Gina Marie into the future of their business…
Our Story Begins
In 1988, fate brought Alex Hunter and Pete Rizzo together when they met somewhere on Long Island, NY at a local deli where Alex had a refrigerator glass door laid out on a table, operating on it like a surgeon. Rizzo and Hunter came to an agreement for some material and a small independent client base consisting of local delis, bakeries, butcher shops, as well as flower shops.
With a commitment to providing for both of their families, the business grew quickly. Rizzo family member after Rizzo family member joined the business, and customers began to know that doing business with Gina Marie was like being part of the family. Installing the best product and providing the best repair service was what the Rizzo family business did.
Gina Marie’s New Style
After years in business, the Gina Marie logo was well-known as it adorned the large Dodge Ram ProMaster vans that brought cold storage and repair to NY as well as neighboring states like PA, NJ, and DE. While it was true that customers knew the logo due to the excellent service they received, it was also true that the logo hadn’t been updated since the 90s.
Teams from Gina Marie and 20 Lemons sat down together to go over fonts, colors, depth, as well as the successes and failures of other company logos. The edits were multi-faceted, calculated, but subtle enough to appeal to those who supported Gina Marie from the beginning. After presenting a variety of directions in which the Gina Marie logo could go, the final symbol was selected.
Instead of the old, low-resolution .jpg that was Gina Marie’s logo, the upgraded label was a high-quality, vector graphic that could be reproduced in optimal resolutions, sizes, and color varieties for digital and print media, as well as for Gina Marie apparel or the company’s branded vehicles. Even more so, the logo was successfully refreshed to meet and set new trends in brand design.
Gina Marie’s Offerings Go Digital
The Gina Marie website was chock full of product and company information, photos, solutions, services, and more. However, the old website’s capabilities were far less than what an advanced company like Gina Marie needed for their online presence. Additionally, the Gina Marie site suffered similar design drawbacks that the old logo faced before it was refreshed.
Each and every sentence found on the old website was given a 2019 refresh. New products and services were added, and old descriptions and procedures were discarded. The website was given the high-resolution photography it deserved, and the upgraded, high-speed web server allowed new options for viewers to seamlessly scroll through the before/after galleries and product/service offerings.
The website update has given the Gina Marie team an entirely new medium in which to conduct business. Visitors to the website will now receive information faster than ever before as the site enables customers and company managers to connect almost instantly.
Moving forward, the 20 Lemons team was able to not only upgrade the company’s style, logo, and website, but has also made it easier than ever to make any future changes that Gina Marie admins deem necessary. Revising product photos, descriptions, adding locations, and capturing customer data is a non-issue. In the end, Gina Marie can focus on the Cold Storage Services they provide so well, without the hassle of outdated branding or a site that causes more issues than it solves. The next 30 years for this company has begun!