Client Spotlight: Ravcon Construction Expanding Marketing Efforts this Summer

Company: Ravcon Construction, LLC 

Base of Operations: Whitehouse Station, NJ 

Website: https://www.ravcon.us/ 

Industry: Construction / Masonry / Hardscaping 

Key Challenges:  

• A longstanding player in the NJ construction and landscaping industry making efforts to stand out amongst an influx of new industry participants  
• Revamping brand and service awareness by nurturing traditional and new, digital marketing initiatives 

Implementation Highlights: 

• Establishing the company on digital platforms in order to keep up with modern marketing objectives 

• Google My Business, Social Media 

• Keeping the attention of satisfied clients as well as new customers by communicating on mediums where these consumers are talking 

• Successfully utilized online advertising to secure new clients 

Key Benefits: 

• Ravcon has re-established their company as a knowledgeable player in the NJ construction and landscaping industry 
• Introduced new services to their market of clients and possible customers 
• Introduced new online presence 

• Created new platforms for possible customers to learn about Ravcon 

• Ways for older clients to reconnect with Ravcon 
• Ways for older clients to share success stories with other clients and prospective customers 

The Story Begins 

With over 20 years in business, Ravcon is an expert in Masonry, Excavating, and Construction. The company’s attention to detail, quality, and service are some of the things that past clients have raved about. With every job, Ravcon intends to “satisfy your dream come true” and to surpass expectations, said company founder, Rui Santos. 

“We do a lot of excavating work, work on retaining walls, septic systems,” said Santos. “We also design and install custom patios, driveways, and walkways”. 

For years, Ravcon has worked with their clients to draw up plans for patio design, custom outdoor kitchens, and/or custom driveways to complement their customers’ New Jersey home. However, despite always providing quality service, Santos felt his company’s presence was lacking online. Old clients were happy with Ravcon’s work, but new customers had no way (other than positive word-of-mouth reviews) to find out about Ravcon.  

Standing Out Amidst the Age of Constant Information Bombardment 

“Getting my business’s name out there online,” has been the most important way 20 Lemons has helped Ravcon, said Santos. 

Most recently, Ravcon has launched a well-designed website that clearly states their services, validity in their industry, and displays awesome photos of their completed work. What’s more, the company enlisted 20 Lemons to increase Ravcon’s searchability online and specifically on Google. 

Since Ravcon’s step into the information age, the company has experienced new clients knocking at their door. What’s more, old clients now have a platform to congratulate and share the quality work that Ravcon has completed. 

“Dealing with people and making them happy with my work is a success for me. My latest project has been helping build out a parking lot for 22 West Tap and Grill in Bridgewater,” said Santos. 

Rui and the Ravcon team were able to identify the need to revamp their marketing efforts and more specifically their online presence. The implementation of their new website, social media platforms, and online advertisements has jettisoned the company’s brand to a new state of industry awareness. Stay tuned as 20 Lemons helps Ravcon to regain and maintain their status as a market leader.