Communication Coming Out of COVID: Top 5 Tips for Professional Services
Hi, we're 20Lemons
Marketing should never feel chaotic. Our approach brings clarity and purpose to your strategy, turning what once felt overwhelming into something as refreshing and satisfying as a glass of cool, crisp lemonade.
Increasing Customers’ Experience this Summer
If you have been thinking to yourself that you can’t handle one more Zoom meeting, you are not alone! Now more than ever, it is critical to create methods of communication that are easy and simple for both yourself, your team, and your clients.
20 Lemons has a “Top Five” when it comes to tips and tricks that streamline communication:
- Set up a cadence for when you will connect with your clients. Whether weekly or monthly, standardize a time that works for everyone.
- Prepare to roll out information for clients in a method that they can begin to expect or count on.
- For example, some businesses have jumped from doing one email blast a month to sending emails twice a month. Information (and misinformation) are spreading faster than ever before. Communication may need to be ramped up—pending how fast things are changing in your environment.
- You might notice that your audience has changed. Or, who you need to communicate with has changed – consider relooking where and how you are networking.
- Relook at how you are using social media
- Consider setting a private Facebook group…
- You might be able to get more engagement from a niche audience.
- Relook at how you use LinkedIn…
- LinkedIn groups can create powerful connections.
- Consider setting a private Facebook group…
- Utilize video. With extensive amount of email and Zoom calls happening, utilizing video can be helpful to demonstrate any new changes you have going on.
- Ex: Explainer videos
- Videos allow for people to use additional senses
Please feel free to drop us a line with any questions… Our team is excited to get back to work for our clients.