Setting a Healthy Marketing Foundation
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Marketing should never feel chaotic. Our approach brings clarity and purpose to your strategy, turning what once felt overwhelming into something as refreshing and satisfying as a glass of cool, crisp lemonade.
Historically, lethargy toward an organization’s roots and standard practices has been reason for the downfall of massive empires like that of Rome or Persia. This idea can be applied to a person’s daily life or to the business world. Becoming lazy, too comfortable, or feeling safe can have negative outcomes that stunt advancement and weaken the structure of any system whether it is an ancient civilization, individual’s life, or business’ foundation.
As the marketing experts that 20 Lemons employees consider themselves to be, we contemplated this idea of checking in on a business’ marketing foundation as well as actively trying to improve upon that healthy knowledge base.
“It’s not complicated,” said 20 Lemons founder and CEO, Noelle Stary, “It’s conscious.”
Stary knows firsthand how easy it can be for a company’s employees to stray from business roots or basic proven practices when work piles up. The job gets busy, corners are cut, and soon enough you’ve forgotten the fact that you post that blog every Tuesday morning… You’ve forgotten to keep aspects of your company’s original logo when rebranding… So on, and so forth. The cut-corners are different for every business, but no matter what the problem may be, it can almost always be solved by a reflective, internal assessment.
Stary equates these assessments (especially when talking marketing practices) to checking in on an individual’s physical or mental health. Just like every person knows that grilling up some fresh chicken is much healthier than stopping for a Big Mac, corners are still rounded off, and the resulting decisions aren’t totally based on what is “correct.”
However, when it is time to circle back to the basics, there are a few key items that run any businesses marketing and development. Branding, product and service value, pricing structure, communication, and customer service are all super important to check in on regularly—especially when one area of a business becomes much more hectic than other departments.
For example, “you’re so happy to have paying customers that you work yourself almost to exhaustion to please them and deliver, concentrating on nothing else, until you come to the end of the work and realize that you haven’t been sourcing new leads or new business,” said business consultant, Marianne Page, Founder of Freedom Systems.
Going on streaks of building up one department in your business can feel like you’re making big gains—until you realize what else you’ve been neglecting. 20 Lemons officials understand a correlation between this deviation from marketing foundation and popular movement toward fad diets.
“They are always going to claim quick weight loss;” said Erika Graziani when talking about fad diets. Graziani is an outpatient nutrition program coordinator with Lee Health. “When you lose only one to two pounds a week, and you lose it slower, people tend to keep it off.”
Slow losses occur during a truly healthy diet just as gradual gains compound when businesses take a more holistic approach to their marketing and business development. Developing and carrying out processes for every aspect of your business is important. For example, rather than following the strict guidelines of a “fad diet,” a person should understand what fuel they need for their individual life plan. If a person is running long distances on the daily—it would never make sense for them to cut out carbs and hop on the ketogenic diet. Businesses all have various needs and as a result, each organization will have different processes.
Business needs change over time, while others may stay the same. The constant assessment is really the most important aspect. 20 Lemons ensures that our marketing clients never become lethargic when it comes to assessing their business’ health. Setting and resetting this foundation every so often is just as easy as thinking about what food will fuel your daily activities. Have more questions, or don’t know how to take the first step? Drop us a line for a FREE consultation today.