Well-Designed Websites More Important Than You Think…
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On any given day, Planet Earth’s Internet users hit the Google search button 3.5 ba-ba-BILLION times. This equates to more than 1 trillion Google searches each year–and that’s not even counting any other search engine. For a business’ website to become successful, that web page wouldn’t even need to capture one percent of those Internet users. In order to take a shot at capturing this small percentage, a business must first have a properly-constructed website.
Think about the last time you bought a product or service online. Customers often claim that they only buy from reputable websites or businesses–but how do they make this distinction? For most online shoppers, the decision whether to trust and/or buy from a website is made after an ocular examination of that site. Now, think about the last time you Googled a restaurant, or an answer to a question. Don’t you want to go to the restaurant with the most eye-pleasing website? Don’t you trust the answer to your question based on how credible that website looks?
Until recently, the feeling possible customers get when being directed to a new website had not been quantified. However, a new study conducted by the Harvard Business Review confirmed the investigation methods that occur in an Internet-goer’s subconscious.
“Our findings suggest that what seem like merely aesthetic design choices may actually be the way your customers learn to trust you (or don’t). And that will influence whether they decide to make a purchase,” read the report. As it turns out, no matter what a business is selling, and no matter what level of security a business’ website offers, Internet surfers will trust eye-catching design over anything else.
In 2017, there were more than $2 trillion in global e-commerce sales. Is it any secret that having an efficient, fast, and well-designed website is one of the most important things a business owner can do? Conversely, having a slow, hard-to-use website with bad design is even worse than not having a web page at all.
When business owners secure a great website for their company, it is very much akin to making a great first impression. Judging from the latest search engine stats, customers will most likely Google a business name before stopping in or picking up the phone. A great website can be similar to wearing a suit to an interview, while a bad website can be just like wearing ill-fitting, tattered garb to that same meeting.
So, whether a business’ website hasn’t been created or is just out of date, that business is losing possible revenue, clients, and customers. This is where full-service marketing agencies like 20 Lemons come into play. Even before reports like Harvard Business’ were released, 20 Lemons understood the need for smart, responsive websites. For nearly a decade, our marketing company has been developing and growing businesses by making smarter websites than those companies’ competitors. Ready to make a great first impression? It starts with a website fashioned by the 20 Lemons team.